The global sports drinks market is expected to grow at a CAGR of 8.1% during 2016-2022. Among the various product types, the isotonic segment held the largest share in the global sports drinks market in 2015.
The
up surge in the level of urbanization has been propelling consumer demand in
all domains. Their changing lifestyle is encouraging them to adopt healthy
drink habits. This is also driving the demand for sports nutrition products
including the sports drinks, such as protein drinks, non-protein drinks and
herbal drinks.
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The
developed countries such as the U.S. and countries in Europe are the major
markets for sports drinks products, due to their high disposable incomes;
however, the emerging economies in Asia-Pacific are expected to be major growth
drivers for the market during the forecast period.
The
distribution channels play an important role in the development of sports
drinks market. The penetration of large format retail including supermarkets
and hypermarkets, and online shopping for groceries has been increasing,
especially in the developing countries which are also augmenting the growth of
the consumer food and beverage industry.
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The
major companies operating in the global sports drinks market include Glanbia
Plc, PepsiCo Inc., The Coca Cola Company, Monster Beverage Company, and
ClifBar, MusclePharm Corporation.
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