The increasing urbanization in populous countries, such as China and India are driving the growth of the baby care products market, which is increasing the demand for baby shampoo and conditioners. The declining infant mortality rates globally are providing ample opportunities for the growth of the global baby shampoo and conditioners market.
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With the increase in urbanization, the consciousness of parents towards the nurture of their child has increased which has augmented the spending on their child. All these drivers are responsible for the growth of the global baby shampoo and conditioners market.
Europe dominates the global baby shampoo and conditioners market; however Asia-Pacific is expected to become the market leader by 2020. The growing population in the developing countries, such as China and India is expected to drive the growth of the Asia-Pacific baby shampoo and conditioners market. Latin America is also expected to witness the growth of the baby shampoo and conditioners market in the region.
The declining birth rate in Europe is one of the key concerns for the baby shampoo and conditioner providers and manufacturers in this region. Spain is one of the countries in Europe with lowest fertility rate. Approximately 1.6 children in Europe are born per woman of childbearing age, whereas it is 1.3 in Spain.
The adoption of one-child policy by several parents is the key emerging restraints, which is hampering the growth of the global baby shampoo and conditioners market.
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The key companies operating in the global baby shampoo and conditioners market are Johnson & Johnson, Beiersdorf, Unilever, L’Oreal, Burt’s Bees, California Baby, Chicco, Earth Mama Angel Baby, The Himalaya Drug Company, Pigeon, Mothercare, PZ Cussons, and Weleda.
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